Catch their eye with a great newsletter design.
The first thing readers will notice is your newsletter design. The design of your newsletter is its first impression. Design is the first thing readers will notice if they take a quick glance over your newsletter, and it can speak volumes about the content.
Newsletter design is a widely varied field of flowers to pick and choose form. You can go with a classic design with traditional colors and simple font for your newsletter design. This will give your audience a visual message that they will be reading a more serious newsletter and that they should expect more meaty content. If you choose a newsletter design with a fun, creative font and use more vivid hues, readers will expect a more casual newsletter. More casual newsletter design will most likely mean that the audience will get tidbits about each other, see more graphics and pictures in the newsletter and generally have a lighter tone.
If you are printing a newsletter as a marketing tool for clients, choose your newsletter design carefully. Just as if it were an in-house newsletter, it will be a visual representation of your company. If your company is painting a very professional image, then it is best to go with a more traditional appeal. For instance, if you are printing a newsletter for your corporation, it should align with most of the materials (like business cards and letterhead) that you already have. Nothing will throw clients off more if your office seems like a quite, professional place yet the newsletter looks as if it is coming from a clown college. Choose a newsletter design that truly represents the tone of your company.